Long gone are the days when the iconic velour tracksuit dominated the Juicy Couture offerings as nowadays the brand concentrates on bringing chic garments that vary from comfy jeans and shorts to flirty dresses, fabulous blazers and stylish tees. However, the outfit that helped push the brand to fame, the tracksuit, is also present although it takes on a more subtle presence that gets lost in the sizzling up-to-date silhouettes that dominate the collection.
Juicy Couture's creative director, LeAnn Nealz, decided to take a fun and flirty, almost summery approach to style with its pre-fall 2013 collection, which seems a bit of a gamble since most designers chose to incorporate autumnal pigments in their designs. However, the bright color palette of the collection, combined with down to earth elements and patterns, gives Juicy Couture that certain 'je ne sais quoi' that conquers from first glimpse.
